&&& Creative campaign: Ditch the www.
As long as your website is configured correctly typing the url prefix www. is a waste of time and more importantly energy. Imagine if all around the world people stopped typing www’s the time / electricity it would save. The energy saving for a single user is negligible, however if you revisit those figures on a global scale the saving is considerable. This may appear to be an incidental observation however if your site is configured correctly it will increase the likely hood of customers locating you online. Today’s denotation of a website is the suffix ie .co.uk, .com etc. Typographically url addresses look much better without www. Whilst increasing legibility of your brand name.
For a large proportion especially our brand centric work we apply this campaign. Ditch the www. is one of the ways we are making an environmental difference. If you would like to show your support please add a comment.
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