RIBA, Guerilla Tactics 2011: Creative Director Simon Brown, &&& Creative, Social Media lecture

Simon Brown, &&&'s Creative Director talks at the RIBA's Small Practise CPD Day and Conference, Guerrilla Tactics 2011, 9-10 November 2011.

Social Media: Like it, share it, got it! What to do with it?
Desire, attention and gratification are the most fundamental of human obsessions that intrinsically fuel the social media sector. Brands desire to be part of the in crowd, whilst simultaneously struggling with understanding what to do. Simon Brown explores the idea social media arena’s are parodies of real life with measurable benefits being Net Footprint, Net Intelligence & Net Credit.

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