Adrem Brand Reposition
Project Synopsis
We were employed to reposition Adrem; an International design, architecture and engineering recruitment consultancy. The website we delivered revolutionised how Adrem conducted business. Allowing them to cut their advertising budget by 60% whilst improving administration efficiency by an estimated 40%. The brand re-positioning motivated staff and effectively communicated with their core client base.
Project Quicklinks
View Adrems websiteBackground
Adrem, established for over 25 years, are an International design, architecture and engineering recruitment consultancy, one of the giants in their sector. Founded by two designers with the belief that industry professionals are best placed to service the recruitment sector.
Challenge
Re-position an established brand and re-communicate their values in an original and fresh way. The design needed to articulate a real sense of innovation and an understanding of the design community.
"Everyone was so delighted by your work, it united our services, ethos and vision to become a tangible force rapidly moving the business forward."
Del Hussain, RIBA, MD, Adrem
Insight
The Directors values were the tangible business differentiator required to focus our creative efforts on. We developed brand vocabulary reflecting design excellence, encouraged the adoption of new technology to service the design sector and built a sub-brand to grow the community. After consultancy analysis of the recruitment sector, we highlighted the benefits of emerging technologies, niche opportunities and how these would play an integral role in building and most importantly servicing the dreams of the design community.
Deliverables
Design - To reflect design excellence we employed elegant and sophisticated print solutions across all aspects of brand collateral.
Advertising - We pinpointed a niche in the market for brand centric advertising campaigns, a bold departure from job specific advertising. Focused on the concept of ‘Dream’. Metaphorically connecting with candidates working in the creative sector and aptly an anagram of Adrem.
Digital - Adrem had an entry level flash based website poorly optimised for search engines. We delivered an advanced website with an effective multi-user content management system and interface. Critical requirements were: servicing a high volume of users, SEO optimisation and exemplifying the brand values. The solution was a website that was informative, facilitating and engaging for a community. Podcasts, RSS feeds became innovative tools within the recruitment sector swiftly disseminating vacancy information.
Initiatives - We proposed that Adrem should provide a forum for universities, design studios, architectural practices and independent designers’ through exhibitions. The success of these events instigated Dreamspace, a sub-brand of Adrem.
The above enabled; buy in from employees, partners, clients and candidates. This culminated in an internal Brand Understanding Workshop delivered to new and existing employees.
Results
- The combined effect of our work resulted
in a 30% increase in business for Adrem. - The website alone instigated a revolution
in the conduct of day-to-day business. - Recruitment response times have
increased dramatically. - Web presence now competes with FTSE companies in the sector.
- The websites success allowed Adrem to cut
their advertising budget by 60% freeing up capital to be directed towards new brand touch points. - The motivational impact on the staff rekindled passion and pride in the workplace. In short staff believed in the Adrems products allowing them to sell it better.
Adrem: RSS Feed
