Purpose Driven Connection

Project Quicklinks

Magazine Design Logo Design Purpose Driven Connection Website RDA Press Realease Lifes Healing Choices Website

Background

RDA conceived the idea of collaborating with Rick Warren to develop Purpose Driven Connection, “A network of multimedia resources for nurturing healthy relationships; a framework for focusing one’s time and energy; a pathway for discovering one’s life purpose; a gateway to opportunities for making a significant impact with one’s life; and a library of useful tools to accelerate one’s spiritual, emotional and relational growth.” The Californian pastor Rick Warren* is the author of best-selling hard back book The Purpose Driven Life, founder of the top ten largest churches in America. He is considered one of the most influential men in America, recently delivering the invocation at President-elect Barack Obama inauguration ceremony.

*Rick Warren
100 Most Influential People in the World - TIME magazine.
15 People Who Make America Great - Newsweek.
One of USA's 25 Best Leaders - US News & World Report.
America’s Pastor - USA Today.

Challenge

Capture the values of the church and effectively communicate these in a way that would appeal to their target audience. Generally religious design aesthetics do not follow current trends or adopt graphic excellence. Purpose Driven Connection sits within a design conscious arena and unlike other religious platforms there was an opportunity to produce a world-class publication.

Insight

The level of excellence for typography, commissioned photography and content was set to the highest level. The grid structure for the publication was inspired by biblical numerals 12 & 40 enthusing the publication with the Christian message. A systemised colour palette was developed as a secondary navigation for readers to locate stories by biblical purpose; knowing, relating, growing, serving and sharing. Graphically we developed calendar wheels; a contemporary front section and a more formal sermon based back section.

Deliverables

Look Book - Designed the original look book presented to stakeholders. An essential tool used to gain the green light making the project a reality.

Magazine Design - Art directed the first 3 publications of Purpose Driven Connection. Delivered a brand template to unify all areas of communication on and offline.

Design templates - Intelligent InDesign templates and online workshops.

Testimonials

"Congratulations. You have created something that has never been done before!"

Alyce Alston - President, Home & Garden and Health & Wellness