Loaded founder James Brown approached &&& Creative to design and develop the online strategy for Sabotage Times. The online site for the discerning middle-aged man. As a secondary revenue stream content from Sabotage Times is Syndicated through Sabotage Syndication. All forms of media content from the main site supplied by Saboteurs is easily available to purchase.
Creatively we needed to produce an environment to house brilliant online content, distracting links, great journalism & opinion that is guaranteed to take your mind away from whatever you are supposed to be doing. Featuring: Football & Sport, TV & Film, Fashion & Style, Travel and simple tips on how to have a great time in life without doing too much work.
"So Brown has become an editor again, ploughing £30,000 into his new digital venture, the Sabotage Times, with its strap line: "We can't concentrate so why should you?" The site, which had a soft launch in May, has a stable of around 150 writers (or "saboteurs") writing about football, fashion, entertainment and sex."
John Plunkett, The Guardian, Monday 13 Sept 2010