Sabotage Times - Website Design & Development
Project Synopsis
Loaded founder James Brown approached &&& Creative to design and develop the online strategy for Sabotage Times. The online site for the discerning middle-aged man. As a secondary revenue stream content from Sabotage Times is Syndicated through Sabotage Syndication. All forms of media content from the main site supplied by Saboteurs is easily available to purchase.
Project Quicklinks
Visit Sabotage Times Overview Web Design & Development Brand Identity News: Sabotage Times Press Clippings News: Sabotage Times Acquires Google Sitelinks News: Sabotage Times Rooney T-shirt News: Sabotage Times website goes live!Challenge
Creatively we needed to produce an environment to house brilliant online content, distracting links, great journalism & opinion that is guaranteed to take your mind away from whatever you are supposed to be doing. Featuring: Football & Sport, TV & Film, Fashion & Style, Travel and simple tips on how to have a great time in life without doing too much work.
Results
- Social Networking Statistics 26th July 2010:
Twitter: 2,936 Followers
Facebook: 1,070 Fans. - Site Statistics, first month supplied by Google Analytics: 160,973 Visitors, 110,001 Absolute Unique Visitors, 54,273 returning visitors.
- Google Sitelinks generated in 3 Months.
- August 2010, Sabotage Syndication becomes viable online platform to sell editorial content.
- Sabotage Times popularity allowed them to acquire facebook.com/SabotageTimes.
"So Brown has become an editor again, ploughing £30,000 into his new digital venture, the Sabotage Times, with its strap line: "We can't concentrate so why should you?" The site, which had a soft launch in May, has a stable of around 150 writers (or "saboteurs") writing about football, fashion, entertainment and sex."
John Plunkett, The Guardian, Monday 13 Sept 2010
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