Following on from the success of 24hr Interview Marathon, the Serpentine Gallery Co-Director Hans Ulrich Obrist and artist Olafur Eliasson invited more than 100 leading artists, architects, filmmakers, academics and scientists to expand on the notion of experimentation for their 24-Hour Experiment Marathon, held in the Serpentine Gallery Pavilion designed by Olafur Eliasson and Kjetil Thorsen. In the tradition of the now-legendary ongoing 24-Hour Interview Marathon, the crowds were standing-room-only and the action never stopped; 40 screenings, performances, lectures and experimental films made up this genre-bending blend of science and art.
The exhibition travelled to Reykjavik Art Museum where it required a title sequence for the 24-Hour Marathon Experiment ten DVD box set.
For the title sequence we produced a chromo-graphic experiment, visualising the process of experimentation; making the title sequence an experiment in itself. We hand rendered the title on one sheet of paper, stacked 500 sheets on-top and immersed this in a bath of water. The water rose through the stack, transferred the ink across each page. Each sheet was scanned after drying. Each becoming a single frame in what was to be the title sequence.