Serpentine Gallery 24hr Experiment Marathon:
Olafur Eliasson, Pavilion

Project Quicklinks

DVD Title Sequence Visual Experiment Marathon Book Press Release Serpentine Gallery Online News: &&& Showing at Reykjavik Exhibition

Background

Following on from the success of 24hr Interview Marathon, the Serpentine Gallery Co-Director Hans Ulrich Obrist and artist Olafur Eliasson invited more than 100 leading artists, architects, filmmakers, academics and scientists to expand on the notion of experimentation for their 24-Hour Experiment Marathon, held in the Serpentine Gallery Pavilion designed by Olafur Eliasson and Kjetil Thorsen. In the tradition of the now-legendary ongoing 24-Hour Interview Marathon, the crowds were standing-room-only and the action never stopped; 40 screenings, performances, lectures and experimental films made up this genre-bending blend of science and art.

Challenge

The exhibition travelled to Reykjavik Art Museum where it required a title sequence for the 24-Hour Marathon Experiment ten DVD box set.

Insight

For the title sequence we produced a chromo-graphic experiment, visualising the process of experimentation; making the title sequence an experiment in itself. We hand rendered the title on one sheet of paper, stacked 500 sheets on-top and immersed this in a bath of water. The water rose through the stack, transferred the ink across each page. Each sheet was scanned after drying. Each becoming a single frame in what was to be the title sequence.

Results

• The Experiment and DVD were a huge success and on the strength of our work we were asked to exhibit the title sequence alongside a prestigious set of participants including: Marina Abramović, David Adjaye, Karl Ægir Karlsson, Benjamin Aranda, Hilmar B Janusson, Fia Backström, John Baldessari, Thomas Bayrle, John Brockman, Tony Conrad, Peter Coles, Carlos Cruz-Diez, Attila Csörgö, Hekla Dögg Jónsdóttir, Jimmie Durham, Olafur Elíasson, Brian Eno, Erró, Ivana Franke, Hreinn Friðfinnsson, Gabríela Friðriksdóttir, Yona Friedman, Aurélien Froment, Stuart Sherman presented by Sharon Hayes, Abhishek Hazra, Florian Hecker, Roger Hiorns, Karl Holmqvist, Haraldur Jónsson, Chris Lasch, Kristján Leósson, Darri Lorenzen, M/M, Jonas Mekas, Gustav Metzger, Neri Oxman, Pedro Reyes, Matthew Ritchie, Israel Rosenfield, Tomas Saraceno, Carolee Schneemann, Thorsteinn I Sigfusson, Katrín Siguðardóttir, Luc Steels, Einar Thorsteinn, Rirkrit Tiravanija, Thor Vilhjálmsson, Tris Vonna-Michell, Emily Wardill, Dr. Ruth Westheimer.
• Our work appeared inside the book: Experiment Marathon Hans Ulrich Obrist & Olfur Elason
  Avaliable at Amazon

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