Swarovski & Serpentine Gallery Summer Party Invitations: Full Case Study | Our Work

Swarovski & Serpentine Gallery Summer Party Invitations

Background

The Serpentine Gallery Summer Party is one of the highlights of the British social calendar and a chance for the gallery to ingratiate itself with worlds beyond art – and most importantly to raise money. Tickets for the party, described by Vogue as the season’s ‘must-have’ only find their way to biggest names in music, fashion, film, business and art. The 2007 Pavilion was designed
by Pritzker Prize-winning architect Zaha Hadid and Patrik Schumacher.

Challenge

Create original and elegant invites inline with the prestigious event and the brand values of Swarovski
and the Serpentine Gallery.

Insight

The invites should be elegant, beautiful and understated – employing subtle but effective print techniques.
We used solid laminated colour process with added tactile thermographic detailing.

Results

The Serpentine Gallery and Swarovski were delighted with the final product, inviting us to design the following year’s bulletin, invites and associated material highlighting the programme of events.