Great logotypes and identities are not only aesthetically pleasing but embody your brand qualities and values. We liaise closely with clients rationalising graphic choice, involving them in the making process.
The relationship and application of a logotype, colour swatches and graphic devices are key to achieving a consistent brand look and feel.
Today brand collateral has the opportunity to be socially responsible. We tailor simple solutions that address this issue from ‘Ditch the www.’ to crafted digital documents that replace paper versions.
We build specialist guideline tools for internal and external use, improving brand consistency from email signature to brochure production. These are convenient files containing swatches, logotypes and installable brand elements. Making life easier for all those involved.
It is essential to be aware that modern logotypes are required to function across multiple platforms.
The industry standard colour processes are RGB, CMYK and Pantone, each with their own unique qualities and specific application.