Capturing the essence of a business requires an understanding of its principles: I listen, I hear, I watch, I dream, Things I Miss craft products for modern living for story loving people.
The handcrafted logotype captures our innate child-like ability to dream. Nostalgically referencing a sense of youthful storytelling where things can exist because they can and they make sense. Comprising of two complimentary parts, designed to exist independently or together, depending on usage and a set of predefined positions or situations.
The brand identity, as a whole from colour palette to sourcing sustainable paper, embodies the core values of Things I Miss. A business founded on the principles that things we own should be personal, unique and long lasting. Made from sustainable sources for story loving people. A set of icons symbolise the stories behind the products and how Things I miss compliments responsible modern living.