Communicating the architectural vision for Heathrow City by Hawkins\Brown

Creative Direction - Hawkins\Brown

We creatively directed a disruptive version to the typical master plan book, making big ideas accessible to a wider audience. Part of the Exhibition: Heathrow City - Developing the Vision.

Architectural practice Hawkins\Brown was selected by the London Major, Boris Johnson as one of three practices to present their vision for the new London Borough of Heathrow. Which would be a city extension for London, which could provide 80,000 new homes and 90,000 jobs, the visions for 2029 being presented at the Exhibition: Heathrow City, Developing the Vision.

Working collaboratively with Hawkins\Brown we creatively directed a disruptive version to the typical master plan book, with immediacy and accessibility at its heart; bring their vision for the new London Borough of Heathrow to life. Designed for the people the publication embraces the social niceties of a magazine under the masthead LHRC, Life in Heathrow City.

Bursting with Hawkins\Brown’s engaging concept, Romance of the Skies, and Factory Fifteen’s stunning visualisations of the 3 big ideas: What’s in the skies at Heathrow 2.0? Everyone a builder, A green belt in the green belt.

Bringing page by page to life by intertwining vision, culture, society and humor. Wrapped in a graphic sensibility to make big ideas understandable.

Read the full report 

Further Reading

Hawkins\Brown Heathrow City

BBC ‘Heathrow City’ designs unveiled by architects

The London Evening Standard Architect’s design for 190,000 homes Heathrow City unveiled

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London Heathrow Book Cover Design Illustration For Hawkins\Brown By &&& Creative

Creative Direction For Hawkins\Brown. London Heathrow City Book Designed By &&& Creative

Romance of the skies

Creative Direction For Hawkins\Brown. London Heathrow City Book Designed By &&& Creative

A green belt in a green belt

Creative Direction For Hawkins\Brown. London Heathrow City Book Designed By &&& Creative

Creative Direction For Hawkins\Brown. London Heathrow City Book Designed By &&& Creative

Factories for homes

Creative Direction For Hawkins\Brown. London Heathrow City Book Designed By &&& Creative

The good life; Who will live in Heathrow City

Creative Direction For Hawkins\Brown. London Heathrow City Book Designed By &&& Creative

Testimonial

“Creative collaborative partnerships built on mutual trust and challenging attitudes are the very best kind, we've only just started working with Simon Brown and his team and if this short roller coaster 'affair' continues we'll be 'married' in next to no time!”

David Bickle, Partner, HawkinsBrown

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