Part 1: Search & Deliver, Simon Brown ‘Tearing up the rules in design’
Written by &&& Creative | Date: 30 October 2015 | Tag: Creative Corner Uncut Talks
Simon Brown the founder of &&& Creative kick-started this months Creative Corner with the statement that ‘Good idea’s are just not enough’. Placing emphasis that we as designers should understand the intricacies of how and when to strategically sell our ideas’. Demonstrating there is room for designers to tear up the commissioning process by injecting their own work. He showcased a series of un-commissioned projects for the customer magazine Cilichili for Vodafone. Taking us through a series of cover designs ranging from; the sex issue that had a neon beaver on the cover to the interiors issue where &&& shaved a rug. Confirming that as creatives we should have a purpose when breaking the rules.
Regularly invite yourself to unexpected places
Simon maintains that ‘regularly inviting yourself to unexpected places’ is a great technique to encourage you to look at a challenge from a unique perspective. He demonstrated this by inviting the audience to participate in the launch of ‘Lazy_Blog’. His latest initiative to drive funding for a one-word blogging platform, launched with the word “Cock-a-doodle-do”.
Join in the fun Follow @Lazy_Blog
Since its launch it has been incorporated the words provided by the audience at Creative Corner. If you would like to get involved contact &&& Creative.
— thedock (@thedocklon) October 29, 2015
— Zoltan Gaal (@z_gaal) October 29, 2015
Skip to the inspiration that will help you ‘Tear up the rules in design’
The links below will take you to the relevant part of the Creative Corner Uncut video.
- Search and Deliver – by Creative Director / Founder of &&& Simon Brown – 4:20
- Good ideas are not enough. You need to know when and how to sell them – 9:04
- How to approach a creative brief – 5:22
- Our design approach lead us to put a neon beaver on the front cover of Cilichili magazine – 11:03
- Embracing the digital and print frames works to deliver content – 13.23
- How you sell your design work to a client is extremely important – 17:04
- Regularly invite yourself to unexpected places – It will help develop a new way to look at design. Simon Brown did just that by inviting the audience to participate in the launch of one word blogging, through concept twitter account @Lazy_Blog interested read more – 19:17
- Question time, or what we like to say ‘Over to You’ – 48:27
Creative Corner three part video series
‘Tearing up the rules in design, code and music’ is available to watch in a three part series that takes you straight to the heart of the inspiration.
Part1: Search and Deliver by Simon Brown
Part 2: Beyond WordPress Search by Jure Cuhalev
Part 3: Searching for the Right Note by Patrick Doyle