Today, Intelligence, Action it’s what think tank Open Europe does best
Our solution to grow Open Europes’ digital presence was to strategically design; a multi-channel, multi-media rich, digital environment. One that embraced both innovate applications of technology and design as a brand language. Ensuring we engaged with an audience hungry for knowledge on European Affairs pre and post Brexit.
Key Project Highlights
Our multi-channel solution defined the new website design and the development of an engaging multi-media rich digital environment specifically aimed at bringing content to life!
A pivotal turning point that would lead to Open Europe having the facility to grow its audience was when we identified a Life Cycle for events and campaigns. Informing not only the technology but also the design choices that now power the Action Channel. This coupled with a bespoke social media strategy highlighted a series of new opportunities to engage and interact with their audience.
We also pinpointed the value in repackaging Open Europes’ Press Summary Newsletter into ‘Daily Shakeup’; the newsletter that cuts through the chatter, delivering the days’ fresh EU developments. Now delivered to a growing audience as a digestible set of highlights that link back to the site for further reading. Our approach has reformed the digital presence of Open Europe, making it simpler for them to; publish, publish first, promote their USP’s and directly grow their online presence.